Factory designer Peter Saville has helped design a new shirt for the England football team.
Peter Saville's work transcends pop music. Even people who have never heard 'Blue Monday' have seen its floppy disc inspired sleeve, and probably also heard the story of how expensive it was to construct.
Perhaps the peak of Factory's aesthetics over economics philosophy, Peter Saville's work has proved to have an enduring influence. The Manchester based designer introduced Modernist design elements to pop culture, fusing punk energy with a distinctly High Brow sensibility.
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Best known for his association with Factory, Peter Saville has also worked with Buzzcocks, Suede and Roxy Music. Still an in demand graphic designer, Saville has now been asked to work on a new England football top.
The team might be recovering from the shock of World Cup 2010, but now Rooney, Gerrard & Co. can strut their stuff in a new top. Peter Saville took charge of the project, although there is no sign of whether he used his typically lengthy timescale.
Launched earlier this week, the England football team will debut the top later today (September 3rd) during a match against Bulgaria. Taking place at Wembley, the game opens the nation's account in the qualifying for Euro 2012.
Of course, this latest development is not the first link between Factory and the England team. New Order supplied the memorable theme for World Cup 90, enticing John Barnes to rap on 'World In Motion'.
Later, members of Black Grape would unite with Keith Allen and Joe Strummer for the hit single 'England's Irie'. Both those campaigns exceeded expectations on the pitch, can Saville's new shirt echo these achievements?
Good luck England!