Denim is one of the hallmarks of Americana.
Originally worn as hard wearing work trousers, denim jeans connected everyone from The Ramones to James Dean. In love with classic Americana, Nudie managed to match a proud history with inventive design.
Returning to the UK to launch a new London store, Nudie have organised a special event. The shop is set to open in the Liberty department store in London's West End, and will launch to the strains of Justin Townes Earle.
The singer is steeped in country music, raised by award winning artist Steve Earle. Releasing his new album 'Midnight At The Movies' his aching voice was hemmed in by some strong songwriting.
Appearing live at the launch on January 27th, Nudie have decided to celebrate with a new competition. You could win a pair of Nudie jeans courtesy of the company, just answer the following question:
What is the name of Justin Townes Earle's new album?