Datarock are plotting to release what they term 'the most extravagant single in the world'.
In the digital age the use of a physical product has changed irrevocably. Some have opted for older formats - such as vinyl or cassette - but Datarock have decided to try something a little different.
Taken from their new album, 'Catcher In The Rye' is a typically propulsive slice of electro-rock. Due for release next month, the track will be available as a free download and a special five track EP.
Alongside this, Datarock plan to release 'Catcher In The Rye' on a custom designed USB drive. The drive will be stored inside a toy and packed with over 100 songs, 1500 photos, 20 music videos, and a full concert film.
Phew!
The material was collected over the past year by the Norwegian band themselves. Datarock took a camera on tour, and ended up with over 1500 photos taken in a total of thirty three countries.
Alongside this, Datarock have prepared twenty music videos and a full length concert film titled 'Never Say Die'. The USB will contain the new album ‘Music For Synchronization’, both of their previous albums with bonus tracks, the new ‘Lost and Found’ b-sides and rarities compilation, 15 new instrumentals, and the 40 track remix album ‘Mixed Up’.
Which should keep you busy for some time. The toy was created by Brian Flynn at Hybrid Design and San Francisco based pioneer company SUPER7.
Planning to launch yet another world tour to coincide with the release of 'Catcher In The Rye' keep checking back for Datarock tour announcements!
Datarock are due to release 'Catcher In The Rye' next month.